Mission

Inclusive - CSA is an inclusive association that exists to support and enhance the development and growth of all California spa industry professionals.  This includes Spa Directors and managers, owners, resource partners, massage therapists, aestheticians, cosmetologists, and those who wish to be engaged in the spa industry.

Community – It is the goal of the association to provide its members with a multitude of opportunities to connect and strengthen the California spa community.  Through social events, web forums and discussion groups and Internet-based social and professional technology, CSA will create a vast network of communication methods to share information, best practices and connect spa professionals.

Education – From treatment modality training to business strategy maximization, CSA is dedicated to providing advanced learning and insight in the art and business which create our industry.  CSA will conduct several education events, seminars, webinars in addition to mentoring programs and internships.

Data and Analytics – CSA intends to create an extensive database of industry driven information to allow analysis of spa industry metrics including trends, operational benchmarking, compensation and consumer behavior.  CSA will conduct an annual California focused spa study with quarterly snapshots.

Advocacy – As the spa industry develops, more and more state and local regulations have begun to impact spa operations, products and professionals across California.  Through our members, CSA will understand the top issues affecting our industry and provide a platform for all spa professionals to make significant change where necessary.

Brand Exposure – CSA is dedicated to helping our member businesses and resource partners extend their reach into the California spa community.  With our integrated spotlight program, continuing education seminars and one-on-one connection programs, CSA can assist in positioning your business and products and accelerate brand awareness.